The right-click menu in WIndows 7 has the usual "Run as administrator" function when you click on an app. You know for those times the OS won't let you do certain things. Yep, that annoying little kludge is still in there, although not as obnoxious as it has been.
But what if you want to run an app as another user? Not an admin. This got easier in Windows 7 too.
Right click and hold down the Shift key to get the Run as different user option.

Why would you want to do this? Because some apps don't let you run multiple instances.
Here's your chance.
