I have no idea what this thing does or purpose it serves. I'd imagine it's supposed to update apps and let you know when things need to be updated, but software does that any way and I can always do it manually.
Of course it makes me even more suspicious that there's something nefarious about it since there's no uninstaller in the Programs and Features.
Thannkfully there's an uninstaller at Flexera.
Once you run it check the Control Panel to see if it's gone.

If not, try running the unistaller again.
